Vica Ventures played a pivotal role in developing Kingdom, Morocco's first all-in-one superapp. Designed to integrate a wide range of services, including transportation, food delivery, banking, and e-commerce, Kingdom redefines convenience for users. Our team created a scalable, user-friendly platform powered by AI and seamless API integrations to deliver a unified experience.

A key use case is Kingdom’s smart recommendations feature, which uses AI to analyze user behavior and provide personalized suggestions for services. For instance, a user ordering groceries can receive tailored offers for nearby restaurants or discounts on delivery. The superapp is set to become a central part of everyday life in Morocco, streamlining multiple tasks into one accessible platform.